Strictly Fresh.

Recipes, without the box

A MEAL KIT ALTERNATIVE THAT SKIPS THE PORTIONING

Recipes plus the exact fresh ingredients, without the plastic portioning or the per-meal markup. Pick a dish, we build the basket from our own market catalogue, and the recipe comes with the order - priced at the same per-item prices as the rest of the shop.

A pile of glossy scotch bonnet and green chillies

Found it. Built it. Delivering it.

How it compares

THE MEAL-KIT CATEGORY, DONE OUR WAY

Most meal-kit services build a category around pre-portioned sachets and a per-meal price. We start from the shop we already run.

Portioning

Real produce, not sachets

Ingredients arrive as the same whole produce sold across the rest of the shop - no individually wrapped, pre-measured portions to unpack and bin.

Pricing

Per item, not per meal

Every ingredient is priced the same as it is anywhere else in the catalogue. There is no separate per-meal markup layered on top for the convenience of a matched basket.

Freedom

One dish, or a full box

Order a single recipe's basket when you fancy one dish, or subscribe to a box for a standing weekly delivery - the two are entirely separate, never bundled together.

Pick a dish

COOK THIS BUILDS THE BASKET

Send a photo, name a dish, or tell us the mood - the exact basket and the full recipe arrive together.

Hands lifting a crate packed with fresh leafy greens and herbs

Harrow · Wembley · Southall · and nearby

Do we deliver to you

CHECK YOUR
POSTCODE.

HA, NW9, NW10 and UB postcodes - free next-day delivery, always. Order by 11pm tonight, it is on the van at dawn.

Not in the zone yet? Leave your email when you check - you are the expansion map.

Questions

MEAL KIT ALTERNATIVE FAQ

How is this different from a meal kit box?

A meal kit box pre-portions ingredients into individual plastic packets and prices each meal as a bundle. We do the opposite - you pick a dish, we work out the exact ingredients from our own fresh catalogue, and the basket is priced at the same per-item prices as the rest of the shop, no per-meal markup.

Do I still get a recipe?

Yes - the full method comes with your order, alongside the exact basket built for that dish. You get the instructions and the ingredients, without the box of sachets and ice packs.

How do I pick a dish?

Cook This: send a photo, a screenshot or just describe the mood, and we build the matching basket from our own market catalogue and attach the recipe. Anything Cook This has already built for another customer is also published in the recipe library, ready to add straight to your basket.

Is there a subscription, or ongoing commitment?

No - a Cook This basket or a published recipe is a normal one-off order like anything else in the shop. Subscribe to a box separately if you want a standing weekly delivery, but nothing about ordering a recipe requires it.

Does the packaging avoid the plastic portioning?

There is no per-ingredient plastic portioning to begin with - ingredients arrive as the same produce sold across the rest of the shop, not pre-measured into individual sachets.