One cutoff, every day
Order any time before 11pm and it is on the doorstep tomorrow. Order after 11pm and it lands the day after - there is no same-day option, so the cutoff is the only clock that matters.
What we are
FRUIT AND VEG DELIVERY, PICKED AT DAWN, AT YOUR DOOR NEXT DAY
Strictly Fresh is an online fruit and veg delivery service for Harrow, Wembley, Southall and nearby NW London, built on top of a real wholesale operation - the same one that already supplies 250+ London restaurants from the market every morning. We buy for the shop at the same 4am run, to the same standard, and deliver it free to the door the next day.
Choose a curated box that flexes with what is best that week, build your own from the full catalogue, or shop single items and market finds. Every order over £20.00 (£18.00 on a subscription) gets free delivery, no exceptions.
0400At the market at 4am. At your door by tomorrow./250+The same produce 250+ London restaurants buy./FREEFree delivery. Always. No games./SKIPSkip, pause or cancel anytime./0-24Picked at dawn. Nothing sits in a warehouse./0400At the market at 4am. At your door by tomorrow./250+The same produce 250+ London restaurants buy./FREEFree delivery. Always. No games./SKIPSkip, pause or cancel anytime./0-24Picked at dawn. Nothing sits in a warehouse./0400At the market at 4am. At your door by tomorrow./250+The same produce 250+ London restaurants buy./FREEFree delivery. Always. No games./SKIPSkip, pause or cancel anytime./0-24Picked at dawn. Nothing sits in a warehouse./0400At the market at 4am. At your door by tomorrow./250+The same produce 250+ London restaurants buy./FREEFree delivery. Always. No games./SKIPSkip, pause or cancel anytime./0-24Picked at dawn. Nothing sits in a warehouse./0400At the market at 4am. At your door by tomorrow./250+The same produce 250+ London restaurants buy./FREEFree delivery. Always. No games./SKIPSkip, pause or cancel anytime./0-24Picked at dawn. Nothing sits in a warehouse./0400At the market at 4am. At your door by tomorrow./250+The same produce 250+ London restaurants buy./FREEFree delivery. Always. No games./SKIPSkip, pause or cancel anytime./0-24Picked at dawn. Nothing sits in a warehouse./
How the 4am run works
THE MARKET, THEN YOUR DOOR
One buying trip does the work of both businesses - the same run that stocks 250+ restaurant kitchens fills the vans that come to your street.
- 23:00
Cutoff. Every order placed before 11pm joins that night's buy list.
- 04:00
Our buyers are at the wholesale market, choosing produce to restaurant-kitchen standard.
- DAWN
Boxes are packed by hand the same morning - nothing sits in a warehouse overnight.
- NEXT DAY
Free delivery across Harrow, Wembley, Southall and nearby, on the doorstep as promised.
The deal
WHAT YOU ACTUALLY GET
Free delivery, always
No delivery fee tiers, no spend threshold that creeps up. Free on every order over £20.00 one-off, or £18.00 on a subscription.
Bought at the market, not a warehouse
The same wholesale market run that supplies 250+ London restaurants, at the same hour. Nothing sits in cold storage waiting for an order.
A proper world produce range
Methi, tindora, karela, curry leaves, fresh turmeric, plantain, scotch bonnet - the stalls London's world kitchens already buy from, not an afterthought aisle.
This week's boxes
THE LINEUP
Contents flex with what is best at market - we pick what is at its peak, not what is easiest to warehouse.
1 person
The Solo Box
A week of proper fruit and veg for one.
£18.00£22.50-20%
See what's in it
2 people
The Duo Box
For two. Never wilts in the drawer.
£24.00£30.00-20%
See what's in it
3-4 people
The Family Box
The weekly shop, minus the trolley.
£32.00£40.00-20%
See what's in it
5+ people
The Big Family Box
Feeds the whole house.
£42.00£52.50-20%
See what's in it
2-4 people
Bazaar
The Bazaar Box
The world market, at your door.
£28.00£35.00-20%
See what's in it
any
The Fruit Box
Strictly fruit. Nothing else.
£20.00£25.00-20%
See what's in itHarrow · Wembley · Southall · and nearby
Do we deliver to you
CHECK YOUR
POSTCODE.
HA, NW9, NW10 and UB postcodes - free next-day delivery, always. Order by 11pm tonight, it is on the van at dawn.
Not in the zone yet? Leave your email when you check - you are the expansion map.
Questions
FRUIT AND VEG DELIVERY FAQ
What is Strictly Fresh's fruit and veg delivery service?
An online fruit and veg delivery service for North West London, run by the same team whose wholesale operation supplies 250+ London restaurants. We buy at the wholesale market every dawn and deliver that produce to the door the next day - a curated box, a box you build yourself, or single items from the full shop.
How does the 4am market run actually work?
Every order placed before 11pm goes into the buy list for that night. Our buyers are at the wholesale market from around 4am choosing produce to the same standard restaurant kitchens demand, and everything is packed by hand the same morning - never held in a warehouse waiting for a delivery slot.
Which areas do you deliver fruit and veg to?
Harrow, Wembley, Southall and the nearby NW London postcodes on our delivery areas page. Check your exact postcode with the checker on this page, or browse each area's own page below.
Is delivery really free on every order?
Yes - free on every order that meets the minimum, £20.00 for a one-off order or £18.00 for a subscription. There are no delivery fee tiers and no spend games beyond that one minimum.
Do I have to subscribe, or can I order once?
Either. Buy a single box or shop the catalogue as a one-off with no account needed, or set up a weekly or fortnightly subscription you can skip, pause or cancel any time before the cutoff.